The personal branding for the writer »Wolfgang Schober« is crafted with the help of a modern Serif which is a clear indicatior for his field of work. Next to the monthly magazine »Spirit of Styria« he writes comedy for Marion Petric and helps writing a variety of different books. His word mark and Logo »Schober schreib« (engl. Schober´s writing«
) playfully invites to be completed with words that indicate his fields: »Schober schreibt Business« »Schober schreibt Bücher« and »Schober schreibt Comedy«. For the call to action it says Schober writes back – »Schober schreibt zurück«The business cards are made with letterpress where only the Logo, his name and contact information are printed with colour. The contact information is hidden within a Text, which is blindly embossed with letterpress and results in an attractive handcrafted piece.