The personal branding for the writer »Wolfgang Schober« is crafted with the help of a modern Serif which is a clear indicatior for his field of work. His word mark and Logo »Schober schreib« (engl. Schober´s writing« ) playfully invites to be completed with words that indicate his fields: Books, Business, Comedy, Poetry.
The business cards are made with letterpress where only the Logo, his name and contact information are printed with colour. The contact information is hidden within a Text, which is blindly embossed with letterpress and results in an attractive handcrafted piece.