Developing a Brandname and Branding for oneself is always the hardest. I came up with the synonym »piapi.a« for my full name when I first started my Instagram account. The name makes for a great brand which allows it to be remembered easily. Combined with a grotesk typography I created the following image brand for myself as an artist and designer. I extended the image brand into an icon that just shows the ».a« of the name. Also, to incorporate all what I am passionate about in my branding, i use the phrase »I LOVE…« and finish the sentence with the corresponding noun.