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Branding for a real estate agent. The posterseries presenting his …

Developing a Brandname and Branding for oneself is always the hardest. I came up with the synonym »piapi.a« for my full name when I first started my Instagram account. The name makes for a great brand which allows it to be remembered easily. Combined with a grotesk typography I created the following image brand for myself as an artist and designer. I extended the image brand into an icon that just shows the ».a« of the name. Also, to incorporate all what I am passionate about in my branding, i use the phrase »I LOVE…« and finish the sentence with the corresponding noun.

Corporate Identity for the dentist Weber-Mzell based in Graz. Creating a typographic tooth crown as Logo combined with a pink tone to reflect healthy gums. On the website the images are coloured in the pink tone to take out any fear of the subject, and to look more friendly and appealing.

CODUCT is a German software company established in 2018. The company combines best coding skills with modern, user friendly, Interface design. CODUCT emerged as company name during the design process. An imaginary word put together from »Code« and »Conductor« the »E« stays silent, but is kept as design element throughout the Corporate Identity. Imagery unicoloured objects, in combination with minimalistic photography, is used to covey the companies operational values.

The personal branding for the writer »Wolfgang Schober«. Next to a monthly magazine he writes comedy and books. A modern serif is a clear indicator on his field of work. His word mark »Schober schreibt…« engl. »Schober´s writing…« should be playfuly inviting to be completed. The business cards are made with letterpress. Only the Logo, his name and contact information are printed with colour. The contact information is hidden within a inviting Text which is blindly embossed with letterpress, which results in an attractive handcrafted piece.

In the year 2016, the Design Monat Graz went under the topic ‘design thinking – thinking design’. Through a competition process, our project was chosen to be the this years Corporate Identity (CI). The main topic of our CI was ‘All creativity starts on paper’ – paper being something everybody can relate to. Using classical architectural studies of cutting and forming paper, I created a sculpture which we used as a key visual for the CI. During the working process of creating this sculpture, many variations resulted as being useful to the CI, and gave it the capability to warp within itself. The second step was to create the slogan, [BE]GREIFBAR MACHEN – which when translated to English would mean: making design comprehensible yet tangible. To fuse the typography with the paper sculpture, I cut the typography on point of intersection making it appear as being part of the sculpture – basically creating an illusion.

Thank you to Nina Escobar Castillo and Philip Veech for helping with the design and implementation.